Our Story

Urbane Essence is a lot more than that. 

The brand Urbane-Essence goes a few steps beyond its literal meaning to perpetuate the spirit of the new-age India by redefining the new normal- The new age India that thrives on body inclusivity and debunking of societal norms and judgements. The new age India that confides in the freedom of dressing up. 

Saree, no doubt, is one of the oldest forms of clothing in India that dates back to the period of Indus Valley Civilization that flourished around 2800 BC in the Indian subcontinent.

The six yards of pure elegance which used to be 8-9 yards in length back then was cordially embraced by the rich culture of ancient India and later became the quintessential clothing for women in the country. 

​

But this profound love for sarees saw a massive fall when its western counterparts were introduced in the country. Women would choose comfort over elegance. The sarees would sit hopelessly in the wardrobes of modern women collecting dust for years waiting for that once in a blue moon moment. 

​

Urbane Essence has been founded by the mother-daughter duo, who are extremely fond of Sarees & very fascinated by their quintessence, effortlessness and versatility. Through this platform, they are  keen on celebrating the timelessness of this attire by making it mainstream once again, just like every other outfit in our wardrobes, because why not? 

​

Urbane Essence offers you sophisticated yet affordable drapes, the sarees which have retained the classics of Harappan time with a blende into the trends. You get an Urbane Essence saree, you can't find another because of its rarity. Every saree you drape will connect you back to your memories of your grandmother! Drape an Urbane Essence saree, and pay homage to your women ancestors, and carry your heritage with you!