About Urbane Essence
Urbane Essence believes in celebrating and preserving master craftsmanship and endeavours to create products that withstand the test of time.
Essence of life is birth itself
Its flavour, never sourced off the shelf
Every breath is “progress”
Living another day is “success”
A duo decides to make a mark
Mother and daughter, two ends of this arc
A brand, to the world they bring
Indian tradition, woven around every string
Urbane Essence, they name this baby
A space we call home for the sari
Saris created to cherish
It's elegance never to tarnish
India in its vastness, is awesome
This drape, with designs and textures, is wholesome
Why look further?
Urbane Essence brings it to you on a platter
North to the South or East to the West
Passionate craftsmanship, the best
With our saris, you are always well-dressed
The heart whispers…” you have reached the end of your quest”
Our story has depth, end-to-end
Spirit of new-age India and its cultural bend
Judgements and redundant norms debunked
Freedom never dunked
These six or nine yards has its history
Civilizations of the past, it's part of their journey
A part of every Indian Woman’s wardrobe
Today it’s made a presence around the globe
We, at Urbane Essence bring sophistication to you
Trendy, modern yet never losing the traditional hue
Pleats that connect – memories sit one on top of the other
In between is the touch of a mother and grandmother
Essence of life is birth, it flows effortlessly
Adding its aura graciously
Every thread of life woven with care
Fabric that adds style with flair
Urbane Essence is just a click away
Pick your favorite, it sure will make your day
Welcoming you at the door is our team
Bringing to reality, your vision and dream
A dream of the design, texture, color, and fabric
We are not magicians, yet we create magic
Women are the sunshine and the warmth
A theory that is called LOVE – not science or math
Behind the name
Every brand name tells a story. Urbane Essence isn’t just a name—it’s a reflection of who we are, what we stand for, and the experience we aim to create.
“Urbane” speaks to sophistication, grace, and modern elegance. It evokes the spirit of someone who is effortlessly polished—someone who carries the calm of nature into the rhythm of the city. It’s a nod to our customers: modern individuals with refined tastes who seek authenticity in everything they do.
“Essence” is the soul. It’s what lies beneath the surface—the purity, the core, the truth of something. Whether it’s the core of a natural ingredient or the quiet confidence that comes from intentional living, essence is about depth and meaning.
Together, Urbane Essence embodies a brand that blends natural simplicity with contemporary elegance. It’s about nurturing your inner world while expressing your outer sophistication. It’s where wellness meets design, and nature meets the city.
Our Journey
Suave. Elegant. Sophisticated. Urbane Essence is a lot more than that.
The brand Urbane-Essence goes a few steps beyond its literal meaning to perpetuate the spirit of the new-age India by redefining the new normal- The new age India that thrives on
body inclusivity and debunking of societal norms and judgements. The new age India that confides in the freedom of dressing up.
Saree, no doubt, is one of the oldest forms of clothing in India that dates back to the period of Indus Valley Civilization that flourished around 2800 BC in the Indian subcontinent.
The six yards of pure elegance which used to be 8-9 yards in length back then was cordially embraced by the rich culture of ancient India and later became the quintessential clothing for women in the country. But this profound love for sarees
saw a massive fall when its western counterparts were introduced in the country.
Women would choose comfort over elegance. The sarees would sit hopelessly in the wardrobes of modern women collecting dust for years waiting for that once in a blue moon moment.
This mother-daughter duo are extremely fond of Sarees and are quite fascinated by their quintessence, effortlessness and versatility. Through this platform, we are very keen on celebrating the timelessness of this attire by making it mainstream once again, just like every other outfit in our wardrobes, because why not? In a nutshell, we believe anyone can drape the six yards of elegance, anytime, anywhere in any way they want to.
It’s about time we rekindled the spirit of Saree!
Our Founder
Prerna Sinha is the visionary founder of Urbane Essence, an e-commerce platform dedicated to reviving and modernizing India’s rich saree heritage. With a background in history from Lady Shri Ram College and an MBA in HR & Marketing, she spent over a decade in HR roles across top MNCs and agile organizations.
In 2019, after balancing the challenges of motherhood and a high-pressure career, Prerna transitioned into entrepreneurship. She founded Urbane Essence to make sarees a mainstream choice for modern women, promoting body inclusivity and self-expression.
Beyond her entrepreneurial pursuits, Prerna is passionate about traveling, photography, and learning languages. She is also committed to empowering women artisans across India, ensuring that their craftsmanship receives the recognition it deserves.
