Resham Raag – The Melody of Silk and Heritage
Symphony is the right term when it comes to tradition and weaves. A melody of threads that have been touched by generations not just physically but emotionally. Resham Rang means “Melody of Silk” and it celebrates the heritage of Indian saris – vast and varied. Every sari is not just a piece of fabric six yards long but a masterpiece woven with passion, culture, stories, poetries, and heartbeats and each one of these threads resonates through time.
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From soft Kanjeevarams to the delicate shimmer of Banarasis, every silk weave embraces the spirit of India’s diverse heritage. The zari borders, regal notes of tradition, vibrant hues, intricate motifs, narratives of tales, and festivities come together on our saris. Urbane Essence ensures it brings the “Indian” values to its saris. Resham Rang is where our craftsmanship meets style, elegance, and beauty and together they create a harmony that every Indian woman will relate to. Today the sari has gone international and its presence has been making an impact across the globe.
Urbane Essence’s campaign is an ode to the artisans who pour their passion into every thread, creating saris worn to be cherished. Resham Rang is our endeavour to connect modern women to our legacy. With every drape these women carry a history that drops down from the shoulder, cascading beauty that leaves a footprint on the ground they tread. Resham Rang – a melody of silk, celebration of grace – Bindi to the payal, this grace never fades. A six-yard sari is not just an attire, it's tradition that sings the song of our Indian heritage.
Resham Rang – the melody that comes alive
Traditional beauty to revive
Urbane Essence, a space of possibilities
Walk in – with ease break boundaries!
